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September 12, 2005

'We're selling dreams, Sidney'

A bit of dramatic soothsaying from the internets...

How Art Changed the World by Laurel Guy:

At an art gallery in SOHO... People are milling about, looking at the exhibit. Two stockbrokers standing in front of the same painting suddenly notice each other.
SIDNEY: Harry! Whaddaya know?!
HARRY: You kiddin'? These three day weekends are a killer—
SIDNEY: Yeah, what are we s'posed to do? Good Friday, the market is closed—
HARRY: Thursday afternoon at four, BANG. It stops—for three days…no prices. I hate to say it, but I could live at the office, you know what I mean? I got conversation, I got action, I got a chance to make some bucks and I can see my prices go by. What else am I gonna do? So, instead, here I am—
SIDNEY: Same here—same story. Tell me somethin'…when was the last time you were in an art gallery?
HARRY: What? I haven’t even LOOKED at a painting in ten years.
SIDNEY: Me neither. Today is the first day—honest to God—I've stepped foot in a gallery since it began. It's crazy, isn't it? I mean, look at what we do every day—
HARRY: Who has time to look at art?
SIDNEY: I mean, BLOOD is coming out of my ears sometimes—I’ve been working so hard.
HARRY: You love it, you slob, you—The market is headed for 20,000—
SIDNEY: Aaah—if only it would last forever—
HARRY: Nothing lasts forever.
SIDNEY: I still remember the day when it all started—do you remember the day?
HARRY: I remember what I was doing the instant it happened—
SIDNEY: Of course you remember—the day MOMA announced that it was going public the phones were ringing off the hook. Someone grabbed me during the day and said, "Dial Charles Schwab, 1-800-SCHWAB," and a voice said, "Welcome to Charles Schwab. If you’re interested in the MOMA IPO, press one." That was when it was clear to me that this was a really big deal.
SIDNEY: People calling to buy shares in Van Gogh—
HARRY: Rembrandt, Picasso, Pollock—
SIDNEY: Monet, Gauguin, Renoir—
HARRY: Warhol—
SIDNEY: Warhol? Psssh…that’s a yo-yo stock—up and down, up and down—
HARRY: That was one crazy week, though wasn’t it? First MOMA, then the Met—
SIDNEY: Guggenheim, Whitney, every museum, every gallery—
HARRY: Every artist a corporation—
SIDNEY: When was the last time anyone wanted to buy oil and gas or tech stocks?
HARRY: When was the last time anyone wanted to buy anything—Microsoft, Wal-Mart, Google, Exxon—nobody wants to buy anything but ART—it was plastic in the 60s, tech stocks in the 90s—now it’s art.

Read the rest over here.

"'We're selling dreams, Sidney'"
Posted by Dan at 03:59 PM


Hey, you know what, Dan? I want to see some of your work. Art, I mean.

Posted by: Cinque on September 12, 2005 at 11:32 PM

You again? Bah! When I have something new that's worth sharing, you'll be the first to know.

First I'll have to get a new set of keys to my studio, though, as the building's been re-keyed.

Posted by: Dan on September 13, 2005 at 11:40 AM

Referenced in this post:

One Perfect Day: How Art Changed the World